No SOB Story at RAM
By Michael H. Kew
MIGHT AS WELL hit the ground drinking.
After weeks in the tropics enslaved to Bud Light, I am desperate for some fresh Oregon IPA. Luckily, I know Scott Saulsbury.
I take a three-mile cab ride from Rogue Valley International Airport to RAM, Southern Oregon’s newest brewpub. There I find a smiling Scott Saulsbury, 49, lording over RAM’s shiny 10-barrel JVNW system.
Immediately he hands me a pint of tasty Table Rock IPA, his first personal-recipe seasonal for the new 7,245-square-foot building that hosts a busy restaurant, a large multi-televisioned bar, and Saulsbury’s brewhouse. Open since December 2016, the Medford site is Oregon’s fourth RAM, a chain launched near Seattle in 1971; there are 30 other RAMs across Washington, Idaho, Illinois, Indiana, and Ohio.
Naturally, RAM’s newest brewmaster is thrilled with his new gig.
“Many of the regular Southern Oregon Brewing drinkers are coming to RAM,” he says. “They sort of followed me here. It’s really surprising and great. Been nice seeing the familiar faces. And they want some of the SOB beers to resurface here as specialties, so I’d like to do some knock-offs of what I was making over there.”
Over there is the once-popular Medford taproom fed by SOB’s 20-barrel brewhouse where, until a year ago, Saulsbury made popular flagships like Nice Rack IPA and Pin-up Porter. With the property’s owner Tom Hammond, a Medford anesthesiologist, Saulsbury had helped start SOB in 2007, after working in real estate for a few years. SOB’s sales were steady through 2012, then dropped 10 percent annually until 2015, when Hammond chose to sell.
“We don’t have the resources to compete in today’s beer market,” Hammond told Medford’s Mail Tribune last September. “The idea of scaling back to be just a local brewery was not a possibility. Being in a smaller market made us very dependent on distribution to other parts of the state and region…we were never able to establish and maintain a big enough part of our local market to be stable in the long-term.”
“Tom hung on as long as he could,” Saulsbury tells me. “He loved it and wanted to keep it going and it got to a point where there wasn’t a way forward without a lot of capital. The business model working today is more of this heavy-on-the-retail/growler fills, because shelf space is so jam-packed. A good model for SOB would’ve been—if there was money—to own two or three retail outlets where they just serve SOB beer. More SOB beer sold over SOB taps, less through distributors, because you’re just not making money after they take their sales percentage.”
SOB poured its last pint the night of Sep. 30, 2016. The business remains for sale, turnkey and intact.
“I show it to prospective buyers all the time,” Saulsbury says. “It’ll be interested to see what happens. It’s a beautiful brewery.”
Last summer, after brewing his last SOB batch, Saulsbury worked for O.A.R.S., a major outdoor outfitter, guiding multi-day whitewater trips through the pine-forested canyons of the lower Rogue, from Galice to Foster Bar, the river’s official Wild and Scenic section.
“It was epic. I had a great six-month period, exercising and being outdoors. If I could afford to, I would retire today and be a dirtbag river guide.” (laughs)
The guide job stemmed from the company’s craft-beer rafting trips. “I’d gone on some of those,” he says, “being the beer guy with the jockey box.”
Makes sense. Growing up in Grants Pass, Saulsbury was raised on the Rogue, running right through town. Tailing a short college stint in Santa Barbara, Calif., he studied philosophy at the University of Oregon. “Then I needed to get a job,” he says with a laugh. “I’d been homebrewing a little, and I thought brewing would be a fun career. I was lucky to be in on that early-1990s microbrewery wave.”
By 1993 he was an assistant at Eugene’s Steelhead Brewing, then moved to Bend in 1995 and started Bend Brewing, where he was brewmaster. But he owned property down off Highway 66, east of Ashland, and wanted to build a cabin there, so in 1997 he zoomed south from Bend to launch Caldera Brewing with Jim Mills. “I knew Jim just from the local Ashland scene,” Saulsbury said. “Caldera was his baby, and he needed someone to make beer. Good timing.”
But initially the business dragged, so in 1998 Saulsbury found another job back in Bend, this time at Deschutes Brewing. “My time there was probably my most creative. We had a group of brewers interacting constantly, talking about the possibilities. We were able to put quality ahead of cost. Carrying that along through the years has allowed me to keep that alive in all the brewing opportunities I’ve had.”
Amid river guiding, Saulsbury got wind of the RAM slated for Medford. “An ex-Deschutes friend of mine was the brewmaster at the Salem RAM, so I contacted him, then RAM directly through a recruiter before they’d even posted the job. The building hadn’t been built, and RAM likes to hire locally, so they were sort of waiting for people to come out of the woodwork.”
“One of my questions for them during my interviews was: how much creativity will I be able to bring to the table? With the flagships, RAM wants people who have had RAM beers elsewhere to have the same experience here. But with the seasonal specialties here, RAM is definitely encouraging me to make crazy stuff and have fun. It’s going to be great.”
RAM Restaurant and Brewery
165 Rossanley Drive, Medford, Oregon